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Platinum Press Release

(June 7, 2019 - Los Angeles, CA) - for immediate release

Summer is here, and whether you're planning on smashing bae's junk to smithereens or making out with a pint of Phish Food, you need some fresh Summer bops to get you in the mood for L♡VE. And LORD F has got you covered with his new SINGLE, PLATINUM [The Crown Records.] 

Photo credit: Maxwell Poth

*Download Hi-Res Artwork + Video Stills* You know you want it. And you can freakin' get it b*tch. On all digital platforms right HERE. Lord’s seducing your ears this Summer, and you know he knows a thing or two about romance. Unless you’ve been missing all the gossip for a hot minute, you know that Brazilian born, bombshell recording artist Lord F has been breaking hearts all over Hollywood, and trust when we say, boy is feeling the love. He took a break from his busy schedule to record some fire tracks in Los Angeles alongside frequent collaborators and producers Clio Wilde (Songwriter), five times grammy winning producer - LAMPS and Josh Lynch. We know you want to hear songs about all the hot new gay romance taking over Hollywood that Lord and You-Know-Who are having (did you see what we did there?). Which is why you'll love the banging' single "Platinum." Billboard was wet for his previous release "Timing," calling it “a thumping pop track" And would Billboard lie to you, girl? But perhaps the piece de resistance (that's French for "Wig Snatch") is "Platinum," a romantic cheerful up-beat dance floor ballad, Lord wrote the song talking about a love that is like a precious stone, even when it’s that rare it needs to be worked on, polished and taken care of so it can shine bright. We know, it's a little bit #Vomworthy, but also, am I chopping onions right now or are those tears rolling down my face? I'm not crying, you're crying. And as always, our LORD didn't just come to play -- he came to slay. He's serving vocals on the passionate, Freddie Mercury-esque power ballad “Somebody to love." Plus, he’s serving your insatiable thirst for dance-ready bops with the upbeat banger that is "Platinum." It slaps so hard you'll be stanning for months, probably years. As if all the hidden messages in the song were not enough, Lord is spilling the tea on us all.  Be on the lookout for more surprises very soon as he’s serving a landmark 2019.On June 9th, Lord will open up for Aaron Carter at the Whisky a go-go in West Hollywood, CA. For press-tickets & inquiries contact: Now excuse-moi betch! Lord’s carriage is leaving the station and you better get hop on in.  ABOUT LORD F With a strong personality and visuals to follow, LA-based singer Lord F, makes lyrical electronic dance-pop. Think of a pop-star who fuses the dramatic theatrical brilliance of Freddy Mercury and the pop sassiness of Britney Spears to create a positive modern lyrical ambience pop music. Born in Sao Paulo-Brazil, in 1993, Lord moved to Los Angeles with a record deal from Sony Music in 2017 to make it big on the music scene.   Lord F began singing and performing at a young age at school musicals. His first originals came in 2015 with the self-titled EP, including 4 songs produced by the Grammy-award winning producer Rick Bonadio, the hottest name on the pop scene in South America. The single “Hey Hey Hey"; "Dance With You"; "Like a Glove" and one song in Portuguese "Ainda é Pouco", reached the top charts on radio play over many stations in Brazil and are still growing on charts to this day.     Later on, Lord F made his way into Television as a TV Host for the music channel MIX TV, in Brazil, with a reality show setting, commenting on music videos airing on the show; but that never stopped him from following his dreams of making it in the music scene.   Over the course of a year, after they finished filming the second season of the show, with his raised following, Lord took on the invitation to record with the five times Grammy-award wining – LA based producer ‘Lampadinha’. So during the following 6 months he wrote over sixty songs and picked out the best ten for his very first album - "Once Upon A Song"; paving his way to the pop-market in the U.S.   The first single from "Once Upon A Song", called "My All", came out by late 2017, getting the attention from Sony Music, signing the release of the entire upcoming album. The second Single "Touch" came on June 1st of 2018 with the very first music video completely directed by Lord F, getting over 300k views in just 48h; catching the attention of American booking agents interested in selling his shows.  Now Lord is performing on the West Coast and getting ready for a tour over the U.S. alling. CONNECT:OFFICIAL WEBSITE  |  INSTAGRAM  |  FACEBOOKTWITTER  | YOUTUBE  | SPOTIFY  |  WWW.THELORDF.COM

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