“For all the reasons I don’t fit in, I REIGN.”
With a strong personality and visuals to follow, LA-based singer Lord F, makes lyrical ambient electronic dance-pop. Born in Sao Paulo-Brazil, in 1993, Lord moved to Los Angeles to make it big on the music scene.
Lord F began singing and performing at a young age at school musicals. His first originals came in 2015 with the self-titled EP, including 4 songs produced by the Grammy-award winning producer Rick Bonadio, the hottest name on the pop scene in South America. The single “Hey Hey Hey"; "Dance With You"; "Like a Glove" and one song in Portuguese "Ainda é Pouco", reached the top charts on radio play over many stations in Brazil and are still growing on charts to this day.
Later on, Lord F made his way into Television as a TV Host for the music channel MIX TV, in Brazil, with a reality show setting, commenting on music videos airing on the show; but that never stopped him from following his dreams of making it on the music scene.
Over the course of a year, after they finished filming the second season of the show, with his raised following, Lord took on the invitation to record with the five times Grammy-award wining – LA based producer ‘Lampadinha’. So during the following 6 months he wrote over sixty songs and picked out the best ten for his very first album - "Once Upon A Song"; paving his way to the pop-market in the U.S.
The first single from "Once Upon A Song", called "My All", came out by late 2017, getting the attention from Sony Music, signing the release of the entire upcoming album. The second Single "Touch" came on June 1st of 2018 with the very first music video completely directed by Lord F, getting over 300k views in just 48h; catching the attention of American booking agents interested in selling his shows. Now Lord is performing on the West Coast and getting ready for a tour over the U.S and Brazil in 2019.